Introduction
If you’ve been holding out for a KTM 390 Adventure in a colour that doesn’t scream “look at me,” today’s your day. KTM has just added a fresh Arctic White paint option to the 2026 KTM 390 Adventure, priced at Rs 2.88 lakh, ex-showroom — the same price as every other colour in the range. It’s a quiet update on paper, but it actually tells you something interesting about how KTM is choosing to organise its adventure bike lineup going forward.
Here’s everything worth knowing about the new shade, what it replaces, and where this bike sits within KTM’s now slightly confusing family of Adventure models.
Key Highlights
- KTM has introduced a new Arctic White paint scheme for the 2026 390 Adventure, priced at Rs 2.88 lakh (ex-showroom).
- This follows the recent addition of an Ebony Black colourway, meaning the standard 390 Adventure now offers two fresh colour choices.
- Both new shades replace the older Electronic Orange and Ceramic White options that were previously offered on this bike.
- The 390 Adventure X and S variants keep their original Electronic Orange and Ceramic White colours — KTM appears to be using colour choice itself as a way to visually separate the standard bike from its pricier siblings.
- There are no mechanical changes — this is a colour update only.
- The bike continues with its 349cc engine, producing 41.5 bhp and 33.5 Nm of torque, while the X and S variants continue using the larger 399cc engine with 45.3 bhp and 39 Nm.
Table of Contents
Table of Contents
What’s Actually New
Let’s keep this simple, because it genuinely is: KTM has added an Arctic White paint option to the standard, 350cc version of the 390 Adventure. This arrives shortly after KTM quietly introduced an Ebony Black colourway on the same bike, and together, these two shades now replace the Electronic Orange and Ceramic White options the bike previously came in.
Both new colours are priced identically at Rs 2.88 lakh, ex-showroom, so there’s no premium to pay for picking one over the other — it’s simply a matter of preference. And to be completely clear about what hasn’t changed: the engine, suspension, brakes, and features are all identical to the bike you could buy last month. This is purely a cosmetic update.
Why KTM Is Doing This: A Colour-Coded Line-Up
Here’s the more interesting part of this story, and it’s easy to miss if you only skim the headline. KTM currently sells the 390 Adventure in three distinct versions — the standard 390 Adventure (with the smaller 349cc engine), and the more powerful 390 Adventure X and 390 Adventure S (both using the bigger 399cc engine).
By giving the standard bike its own exclusive Arctic White and Ebony Black colours, while leaving the X and S variants with the original Electronic Orange and Ceramic White shades, KTM appears to be using paint as a simple, effective way to help customers (and dealers) tell these bikes apart at a glance. In a line-up with three closely related models sharing the same basic silhouette, that’s a genuinely sensible bit of housekeeping — you’ll now be able to spot which engine size you’re looking at across a dealership floor without needing to check a spec sheet.
What the Two New Colours Actually Look Like
The new Arctic White scheme leans heavily into a clean, predominantly white finish across the fuel tank panels, set off with grey graphics for a bit of visual contrast. It’s a noticeably calmer, more understated look than the orange-and-black theme KTM is best known for.
The recently introduced Ebony Black option goes in the opposite direction — a darker, stealthier black-and-grey combination that trades visibility for a more low-key, purposeful appearance. Between the two, you’re really choosing between “clean and bright” versus “dark and stealthy,” since both are otherwise identical underneath.
Full Specifications: What You’re Buying
Since the mechanical package hasn’t changed, here’s a full look at exactly what the standard 390 Adventure offers, regardless of which of the two new colours you pick:
KTM 390 Adventure (Standard) — At a Glance
| Specification | Detail |
|---|---|
| Ex-Showroom Price | Rs 2.88 lakh |
| Engine | 349.32cc, liquid-cooled, single-cylinder |
| Power | 41.5 PS @ 8,600 rpm |
| Torque | 33.5 Nm @ 7,000 rpm |
| Gearbox | 6-speed, with Quickshifter+ |
| Kerb Weight | 181 kg |
| Seat Height | 825 mm |
| Fuel Tank | 14.5 litres |
| Wheels | 19-inch front, 17-inch rear, tubeless spoke |
| Ride Modes | 3 (including Off-road) |
| Braking | Cornering ABS, switchable Off-road ABS |
| Traction Control | Cornering MTC (Motorcycle Traction Control) |
| Display | 5-inch TFT |
| Extras | Cruise control |
| Colours | Arctic White, Ebony Black |
A genuinely nice touch worth calling out: according to KTM’s own official website, the standard 390 Adventure comes with tubeless spoke wheels as standard, at no extra cost — something KTM specifically highlights as uncommon in this segment, where many rivals reserve spoke wheels for pricier variants or charge extra for them.
On-Road Price by City
Since ex-showroom prices only tell part of the story, here’s what the 2026 390 Adventure actually costs on-road across a few major Indian cities, based on current figures:
| City | On-Road Price |
|---|---|
| Delhi | Rs 3,24,663 |
| Mumbai | Rs 3,36,662 |
| Pune | Rs 3,36,662 |
| Ahmedabad | Rs 3,19,322 |
| Kolkata | Rs 3,32,907 |
| Chandigarh | Rs 3,32,008 |
| Chennai | Rs 3,47,322 |
| Bangalore | Rs 3,71,365 |
| Hyderabad | Rs 3,60,624 |
These figures include RTO and insurance charges and can shift with local taxes and ongoing dealer offers — always confirm the exact current number with your nearest KTM dealership.
FAQs
1. What is the new colour KTM has added to the 390 Adventure?
KTM has introduced Arctic White, which follows the recent addition of an Ebony Black colourway, both replacing the older Electronic Orange and Ceramic White options.
2. What is the price of the 2026 KTM 390 Adventure in the new colour?
It’s priced at Rs 2.88 lakh (ex-showroom), the same as every other colour option on this bike.
3. Does the new colour bring any mechanical changes?
No. This is purely a cosmetic update — the engine, suspension, brakes, and features remain exactly the same.
4. Why are the 390 Adventure X and S variants not getting these new colours?
KTM appears to be using colour choice as a way to visually differentiate the standard 390 Adventure from the more powerful X and S variants, which continue with the original Electronic Orange and Ceramic White shades.
5. What engine does the standard 390 Adventure use?
A 349.32cc, liquid-cooled, single-cylinder engine producing 41.5 bhp and 33.5 Nm of torque, paired with a 6-speed gearbox.
6. Does the standard 390 Adventure come with spoke wheels as standard?
Yes, according to KTM’s official website, it comes with 19-inch front and 17-inch rear tubeless spoke wheels at no extra cost — a feature not all rivals offer without an upgrade.
7. What is the on-road price of the 390 Adventure in Delhi?
Approximately Rs 3,24,663, though this can vary slightly based on ongoing offers and local charges.
8. What’s the difference between the 390 Adventure and the 390 Adventure X?
The standard 390 Adventure uses a smaller 349cc engine, while the X and S variants use a larger 399cc engine producing more power (45.3 bhp) and torque (39 Nm).
Conclusion
Today’s update to the KTM 390 Adventure is a simple one on the surface — a new Arctic White colour option, priced identically to everything else in the range — but it reveals a sensible bit of strategy underneath. By giving the standard bike its own distinct palette separate from the pricier X and S variants, KTM has made its increasingly crowded Adventure line-up easier to tell apart at a glance, without touching a single mechanical component. If you were already considering the standard 390 Adventure, this is simply good news: one more genuinely attractive colour option, at no extra cost, on a bike that remains mechanically unchanged and still comes generously equipped for its price.
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